The ONE for one-to-one Communications.
I am no Consultant or Salesman. I am a Rainmaker, Dealmaker, Value Creator and Strategic Thinker. Brief: I am a Trusted Advisor. Not for everyone’s business, but for all those who can support my claim that print is taking on a new role in the Cookieless Future.
Print is taking on a new role in the Cookieless Future.
Gutenberg’s medium is advancing to become a digitally controlled push advertising medium that is triggered in a fully automated on-demand process. What this means, I will tell you on several events, workshops and seminars.
Regardless of whether you focus on B2C or B2B, my partners and me are looking forward to your queries for pilot projects.
My First Steps.
Since 1997, I have been putting together what belongs together, namely, the Internet, digital printing, hybrid printing (digital+offset+gravure), mobile communications, CRM and analytics. In cooperation with Canon, Ricoh, Xerox, Xeikon and GMC/Quadient, I have been teaching digital printers and marketing people in Europe, North America and Japan on Variable Data Publishing (VDP). In 2003, I launched AlphaPicture, the
world’s first B-to-B Software-as-a-Service for digital printers. Meanwhile, also B-to-C-users get access to our servers on myAlphaPicture
From 2013 until 2018 my mission was to transform a more than 100-year-old traditional web-offset printing group with 300 million Euros turnover per year and 1,200 employees into a state-of-the art hybrid printer (web-offset & digital): More about that time, I tell you in my interview with WhatTheyTh!nk at Hunkeler Innovation Days 2017.
2018 was the time, when #HighSpeedinkjet had reached a new level of speed and quality, enabling printing industry to reach new levels in what we named „Programmatic Print“. Then I started Maertterer one-to-one. To publish all my activities I co-founded together with HighText-Verlag in Munich the platform ONEtoONE Programmatic Printing.
Two years later I co-founded together with f:mp. Fachverband Medienproduktion the PPA Programmatic Print Alliance which unites all production-related members involved in programmatic print.
My mission as “The ONE for one-to-one“ will be continued. Now, as HighSpeed@HighQuality-Inkjet is available in the printing industry, I do my very best to advance Programmatic Print to its broad breakthrough: Mainly by contemplating, advising, teaching and speaking on ideas, methods and pilot-projects to proofe the point that personalized paper based channels are a „must-have“ in every holistic omni-channel communication.