Warning: call_user_func_array() expects parameter 1 to be a valid callback, class '' not found in /home/www/nc2537/html/wordpress/wp-includes/class-wp-hook.php on line 307

Warning: Cannot modify header information - headers already sent by (output started at /home/www/nc2537/html/wordpress/wp-includes/class-wp-hook.php:307) in /home/www/nc2537/html/wordpress/wp-includes/rest-api/class-wp-rest-server.php on line 1723

Warning: Cannot modify header information - headers already sent by (output started at /home/www/nc2537/html/wordpress/wp-includes/class-wp-hook.php:307) in /home/www/nc2537/html/wordpress/wp-includes/rest-api/class-wp-rest-server.php on line 1723

Warning: Cannot modify header information - headers already sent by (output started at /home/www/nc2537/html/wordpress/wp-includes/class-wp-hook.php:307) in /home/www/nc2537/html/wordpress/wp-includes/rest-api/class-wp-rest-server.php on line 1723

Warning: Cannot modify header information - headers already sent by (output started at /home/www/nc2537/html/wordpress/wp-includes/class-wp-hook.php:307) in /home/www/nc2537/html/wordpress/wp-includes/rest-api/class-wp-rest-server.php on line 1723

Warning: Cannot modify header information - headers already sent by (output started at /home/www/nc2537/html/wordpress/wp-includes/class-wp-hook.php:307) in /home/www/nc2537/html/wordpress/wp-includes/rest-api/class-wp-rest-server.php on line 1723

Warning: Cannot modify header information - headers already sent by (output started at /home/www/nc2537/html/wordpress/wp-includes/class-wp-hook.php:307) in /home/www/nc2537/html/wordpress/wp-includes/rest-api/class-wp-rest-server.php on line 1723

Warning: Cannot modify header information - headers already sent by (output started at /home/www/nc2537/html/wordpress/wp-includes/class-wp-hook.php:307) in /home/www/nc2537/html/wordpress/wp-includes/rest-api/class-wp-rest-server.php on line 1723

Warning: Cannot modify header information - headers already sent by (output started at /home/www/nc2537/html/wordpress/wp-includes/class-wp-hook.php:307) in /home/www/nc2537/html/wordpress/wp-includes/rest-api/class-wp-rest-server.php on line 1723
{"id":10444,"date":"2018-09-15T13:39:00","date_gmt":"2018-09-15T13:39:00","guid":{"rendered":"http:\/\/www.maertterer.net\/?page_id=10444"},"modified":"2022-12-19T10:33:07","modified_gmt":"2022-12-19T10:33:07","slug":"home","status":"publish","type":"page","link":"https:\/\/www.maertterer.net\/","title":{"rendered":"Home"},"content":{"rendered":"

\n

The ONE for one-to-one Communications.<\/b><\/strong><\/h2>\n
I am no Consultant or Salesman. I am a Rainmaker, Dealmaker, Value Creator and Strategic Thinker. Brief: I am a Trusted Advisor.\u00a0Not for everyone\u2019s business, but for all those who can support my claim that print is taking on a new role in the Cookieless Future.<\/strong> <\/p>\n
\n
\n
$\"\"$ <\/span><\/div>\n<\/div>\n
$\"\"$ <\/div>\n<\/div>\n
\u00a0\u00a0 <\/p><\/div>\n
\n
Print is taking on a new role in the Cookieless Future.
\n<\/strong><\/h2>\n
Gutenberg\u2019s medium is advancing to become a digitally controlled push advertising medium \u2028that is triggered in a fully automated on-demand process. What this means, I will tell you on several events, workshops and seminars.<\/a><\/p>\n

\n https:\/\/www.maertterer.net\/wordpress\/wp-content\/uploads\/2020\/03\/Social_Quotes_Prev_PPBDS_-GM.mp4<\/a><\/video><\/div>\n
<\/div>\n
<\/div>\n
Regardless of whether you focus on B2C or B2B, my partners and me are looking forward to your queries for pilot projects<\/a>.<\/p>\n<\/div>\n
\n
My First Steps.<\/strong><\/h2>\nSince 1997, I have been putting together what belongs together, namely, the Internet, digital printing, hybrid printing (digital+offset+gravure), mobile communications, CRM and analytics. In cooperation with Canon, Ricoh, Xerox, Xeikon and GMC\/Quadient, I have been teaching digital printers and marketing people in Europe, North America and Japan on Variable Data Publishing (VDP). In 2003, I launched AlphaPicture<\/a>, the<\/p>\n
\n
\n
$\"\"$ <\/span><\/div>\n<\/div>\n
$\"\"$ <\/div>\n<\/div>\n
world\u2019s first B-to-B Software-as-a-Service for digital printers. Meanwhile, also B-to-C-users get access to our servers on myAlphaPicture<\/a><\/div>\n
<\/div>\n
<\/div>\n
<\/div>\n
top<\/a><\/div>\n
<\/div>\n
<\/div>\n
\n
My Masterpiece<\/strong>.<\/h2>\nFrom 2013 until 2018 my mission was to transform a more than 100-year-old traditional web-offset printing group with 300 million Euros turnover per year and 1,200 employees into a state-of-the art hybrid printer (web-offset & digital): More about that time, I tell you in my interview with WhatTheyTh!nk<\/a> at Hunkeler Innovation Days 2017.
\n $\"\"$ <\/a>\n<\/div>\n
\n
Today.<\/strong><\/h2>\n2018 was the time, when #HighSpeedinkjet<\/a> had reached a new level of speed and quality, enabling printing industry to reach new levels in what we named \u201eProgrammatic Print\u201c. Then I started Maertterer one-to-one. To publish all my activities I co-founded together with HighText-Verlag in Munich the platform ONEtoONE Programmatic Printing<\/a>.<\/p>\n
Two years later I co-founded together with f:mp. Fachverband Medienproduktion the PPA Programmatic Print Alliance<\/a> which unites all production-related members involved in programmatic print.\n<\/div>\n
\n
My Mission.<\/strong><\/h2>\nMy mission as “The ONE for one-to-one\u201c <\/em>will be continued. Now, as HighSpeed@HighQuality-Inkjet is available in the printing industry, I do my very best to advance Programmatic Print<\/a> to its broad breakthrough: Mainly by contemplating, advising, teaching and speaking on ideas, methods and pilot-projects to proofe the point that personalized paper based channels are a \u201emust-have\u201c in every holistic omni-channel communication.<\/p>\n<\/div>\n
<\/div>\n
<\/div>\n
<\/div>\n
top<\/a><\/div>\n
<\/div>\n
<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/www.maertterer.net\/wp-json\/wp\/v2\/pages\/10444"}],"collection":[{"href":"https:\/\/www.maertterer.net\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.maertterer.net\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.maertterer.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.maertterer.net\/wp-json\/wp\/v2\/comments?post=10444"}],"version-history":[{"count":97,"href":"https:\/\/www.maertterer.net\/wp-json\/wp\/v2\/pages\/10444\/revisions"}],"predecessor-version":[{"id":11139,"href":"https:\/\/www.maertterer.net\/wp-json\/wp\/v2\/pages\/10444\/revisions\/11139"}],"wp:attachment":[{"href":"https:\/\/www.maertterer.net\/wp-json\/wp\/v2\/media?parent=10444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}